Consumer Investing

The Smartest Investing App
for Everyday Investors

A beautifully designed, AI-guided investment experience — goal-based planning, curated products, and a portfolio co-pilot that works while you sleep.

The Problem

Why 90% of People Are Still Not Investing

Too Complicated

Investment apps overwhelm new investors with jargon, returns data, and 1,200 fund options — with no guidance on where to start.

No Personalization

Generic recommendations that ignore risk tolerance, goals, income stage, and life events lead to wrong products and early exits.

Scattered Portfolio

Investments split across MF apps, bank portals, and broker accounts — no single view, no clear picture of net worth or returns.

No Ongoing Guidance

After the first SIP, most apps go silent. Markets move, life changes — but there's no advisor reminding you to rebalance or top up.

The App

Built Around How You Actually Think About Money

Goal-First Investing

Every investment starts with a goal — child's education, home down payment, emergency fund, retirement. The app reverse-engineers product selection and SIP amount from your target and timeline.

  • Pre-built goal templates with smart defaults
  • SIP calculator with inflation-adjusted projections
  • Goal progress tracking and milestone alerts
Your Goals
Child's Education
Target: ₹25L · 2031
68%
on track
Emergency Fund
Target: ₹3L · 6 months away
91%
ahead

AI Co-Pilot — Always On

AmaraWealth's AI Co-Pilot monitors your portfolio 24/7 — flagging underperformers, recommending switches, nudging you during market events, and suggesting top-ups when your income increases.

  • Smart rebalancing alerts based on drift from target allocation
  • Market event nudges — "Should you top up on this dip?"
  • Annual portfolio review report with actionable insights
AI Co-Pilot Insight

Your large-cap allocation has drifted 8% above target. Consider switching ₹12,000 from Axis Bluechip to your mid-cap SIP for better balance.

Products Available

A Complete Menu of Financial Products

Mutual Funds

Direct plans across all 44 AMCs — equity, debt, hybrid, index, ELSS — with expert-curated baskets.

Digital Gold & SGBs

Buy, accumulate, and track digital gold or Sovereign Gold Bonds — inflation hedge in the palm of your hand.

Fixed Deposits

Compare and invest in high-yield FDs from banks and NBFCs — up to 9.1% p.a. — all within the app.

NPS & ELSS

Tax-saving investments made simple — with clear illustrations of 80C/80CCD benefits and projected tax savings.

Managed Portfolios

Expert-curated, automatically rebalanced model portfolios sorted by risk profile — from conservative to aggressive.

Insurance Integration

Term life and health cover recommendations surfaced contextually during goal-planning — within the same app journey.

User Journey

From Zero to First Investment — in Under 10 Minutes

1

Sign Up & KYC

Mobile number OTP, PAN + Aadhaar verification, video KYC — fully digital, no paper, no branch visit.

2

Risk Profiling

A 3-minute AI-driven questionnaire that maps your goals, income, time horizon, and risk appetite.

3

Pick a Goal

Choose from pre-built goals or create a custom one. Set your target amount, timeline, and SIP date.

4

Invest & Track

UPI auto-pay setup, first SIP confirmed. Portfolio dashboard updates in real-time as markets move.

Partner With Us

White-Label the Consumer App
for Your Brand

Partner with AmaraWealth to offer your customers a branded, fully featured investing app — powered by our platform, built with your identity.